ruffaluffagus

Recently, a friend convinced me to peruse a Forever 21 megastore during a San Francisco city cruise. I agreed--on the condition that she share with me her running color commentary [look it up, its a sports term] on different clothing items and accessories she noticed along the 7 mile walk through the 8 different floors of this downtown 5-star shopping shebang.

Midway through the 6th floor (or was it the 4th?) a sharp jab to the back of my ribs alerted me to the reality of the incredibleness she had noticed---that I had so carelessly walked past. Looking back as sneakily as possible, I was able to catch a glimpse of what's been pseudo-affectionately dubbed: "ruffaluffagus". You're going to have to zoom in 2x or 3x... because from a distance these bad boys look just like any other pair of brown pants.  Butt up close its a different story.

As the store was packed with patrons, it was difficult to get a pic, but after a little scheming and some noteworthy acting, we pulled off a mediocre photo of the first public splash of ruffles for the end-of-summer-beginning-of-fall season.

On the ruffles scale, this woman has achieved a solid 9 or a 10.  Rumor on the street is that ruffles have also been sighted on the racks at H&M .... I'm looking forward to this fall, but a part of me is wondering what exactly we are in for?

What?

Are?

We?

In?

For?

[This message has been brought to you by the color brown. The letter "R". And the number "0".]